Royal Caribbean’s Making an Icon: Creating Flavors for Everyone, Part 2: Dining 

September 2023 – *Episode 13 Teaser* Royal Caribbean International is cooking up something for everyone across more than 20 ways to dine on the highly anticipated vacation Icon of the Seas. “Making an Icon: Creating Flavors for Everyone, Part 2: Dining” dishes out the behind-the-scenes of bringing everything from an upscale, eight-course dining experience paired with live music to a convenient window for fresh sushi and gyoza to life. After years of research, travel and 100-plus tastings and showcases, watch how it all came down to three ingredients – variety, convenience and choice – to serve up memories for every occasion while on vacation. 

July 2023 – Memorable vacations start with memorable first impressions, and Royal Caribbean International delivers that from the very first step onto Icon of the Seas. In “Making an Icon: Creating Royal Promenade,” the experts show and tell how the heartbeat of the ship has transformed in 25 years since its introduction in 1999. The next generation of Royal Promenade comes together with revolutionary feats in engineering, architecture and design to create a place with experiences for everyone day and night. From the neighborhood’s first ocean views to the seamless connection between two floors of 15-plus new and returning restaurants, bars and lounges, alongside dedicated areas for kids and teens, shows, activities like ice skating, and more, it’s the place to be and be seen.

Royal Promenade B-roll footage of Icon of the Seas

Beverage B-roll footage of Icon of the Seas

Dining B-roll footage of Icon of the Seas

September 2024 – Together with Make-A-Wish, the global nonprofit that creates life-changing wishes for children with critical illnesses, Royal Caribbean and Inter Miami CF granted the wishes of 23 wish kids during a four-day experience between Saturday, Sept. 21 – Tuesday, Sept. 24, in South Florida. The highlights included a day on the record-breaking Icon of the Seas to plunge down six waterslides, watch a performance from the first theatrical rendition of “The Wizard of Oz” at sea, meet Chief Dog Officer Rover and more. Plus, they made an exclusive visit to Inter Miami’s Chase Stadium to meet the Inter Miami squad and their captain Lionel Messi, where they enjoyed behind-the-scenes access to watch the team train, their own field-level suite and more.

May 2024 – *Episode 16 Teaser* After more than seven years of dreaming and the work of thousands around the world, Royal Caribbean’s Icon of the Seas is a reality. The series finale of Making an Icon, "Preparing for an Iconic Debut,” looks back and goes behind the scenes of the final days and milestones leading up to the January 2024 debut of the first-of-its-kind combination of the best of every vacation. From the mic-drop moment Icon crossed under the Great Belt Bridge in Denmark to the installation of 33,550 real plants and the arrival of thousands of crew members in Spain, plus more finishing touches like stress testing, show rehearsals and crew training on the transatlantic, and then a historic arrival in Miami – this iconic adventure was one for the ages.

POV B-roll footage on Icon of the Seas

January 2024 – Royal Caribbean International and world-renowned sports icon Lionel Messi marked the start of a new era of vacations at the official naming celebration of the new Icon of the Seas in Miami. As The Icon of Icon, Messi bestowed safekeeping on the first-of-its-kind combination of every vacation, its crew and the millions of families who will make memories on Icon for years to come. The most decorated fútbol player in history’s Inter Miami CF teammates, Emmy Award-winning host Mario Lopez, Royal Caribbean Group President and CEO Jason Liberty, Royal Caribbean International President and CEO Michael Bayley, Captain Henrik Loy of Icon, and more joined in commemorating the milestone.

B-roll footage of Entertainment on Icon of the Seas

January 2024 - Royal Caribbean International and Inter Miami CF revealed the world’s largest cruise line will make its mark front and center on every Inter Miami jersey as the Official Jersey Partner, beginning with the upcoming 2024 campaign. The South Florida-based powerhouses celebrated the new era on Royal Caribbean’s highly anticipated vacation, Icon of the Seas, with four-time Emmy award-winning host Mario Lopez and Royal Caribbean and Inter Miami executives, ownership, players, staff and fans.

January 2024 - Royal Caribbean International and Inter Miami CF revealed the world’s largest cruise line will make its mark front and center on every Inter Miami jersey as the Official Jersey Partner, beginning with the upcoming 2024 campaign. The South Florida-based powerhouses celebrated the new era on Royal Caribbean’s highly anticipated vacation, Icon of the Seas, with four-time Emmy award-winning host Mario Lopez and Royal Caribbean and Inter Miami executives, ownership, players, staff and fans.

A new era of vacations is here: Royal Caribbean International’s Icon of the Seas, the first-of-its-kind combination of the best of every vacation, debuts its all-encompassing lineup of firsts and next-level favorites for every kind of family and vacationer. On 7-night vacations from Miami to the Caribbean, adventurers can experience highlights like six record-breaking waterslides, an adults-only retreat, seven pools, the first neighborhood designed for young families, 40-plus ways to dine, drink and be entertained; and more.